Making UI & Graphics More Engaging

The brand looked outdated, which made every design update feel less effective—no matter how much the layout or visuals changed, it still looked outdated and old.

Marketing materials like landing pages and social posts were also heavy on text and used old-style graphics, making the brand feel less polished and less trustworthy.

Through design exploration and research into modern brands, I found that the main issue was the color palette. The existing colors lacked vibrancy, which made the overall look feel dull and outdated.

I introduced a more dynamic and modern color scheme—refining key color tokens like primary, secondary, success, warning, and danger. This shift also meant updating all graphic assets to align with the new, refreshed direction.

• The redesign felt more cohesive and impactful. The updated color palette gave the brand a fresh, modern, and premium look.
• Users responded positively—saying the app felt faster, clearer, and more enjoyable to use, even though most of the changes were visual. It showed how thoughtful design updates alone can significantly improve the overall user experience.